WHO ARE WE
Silvermaster -- brand positioning:
Mid-to-high end silver ornament specialized brand.
Silvermaster -- style positioning:
Neo-classical style; It integrates modern fashion design elements based on Chinese traditional culture.
Silvermaster -- consumer group:
Modern woman 18-35 years old, with household income above the middle level, with traditional virtue, fashionable, being beautiful in appearance and clever in mind, understanding and unhurried.
Silvermaster -- price positioning:
Silvermaster aims for high-end consumer groups in high-end shopping malls in first-tier cities in China. The price positioning is from RMB 200 to 3,000; and aims for white-collar consumer groups from domestic capital and prefecture-level city, price positioning is from RMB 60 to 1,500.